Source - Computerworld
GPS services available in cars, over the phone and in handheld devices are used by only 17% of adults in the U.S., despite recent technology improvements and falling prices, according to an independent survey released today.
"Overall penetration remains relatively low for GPS services," said Milton Ellis, vice president of technology research at Harris Interactive in Rochester, N.Y., which conducted the poll of 1,325 adults from May 29 to June 5.
A continuing decline in the price of stand-alone GPS units might help boost adoption of the devices, Ellis said. Some in-car systems can cost $1,000 to $2,000, while handheld units can run between $250 and $800, according to analysts and a Web survey of several vendors. However, Ellis said the "sweet spot" for many prior popular technologies embraced by consumers has been in the $200 to $500 range.
Ellis said the survey findings show that network service providers and vendors of GPS devices need to focus on promoting the convenience of using navigational tools that have real-time access to Global Positioning System satellite technology. For example, it can be more efficient to use a device that offers real-time directions to an address than it is to look up the directions online and print them out before starting a trip. More >>
Source - Computerworld
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